Building the world's first DeFi Bookmaker

Discover how Bauman Studio's digital strategy & web development services helped Housebets achieve greatness in the competitive crypto betting market.

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Our Role

Our team was integral in: Data Collection: Conducting in-depth research to understand the needs of potential users. Designing the User Experience: Mapping out the user journey, ensuring ease of use, and creating a seamless transition between platform features. Visual Design: Curating the UI elements, from color palette to iconography, to resonate with the crypto theme. Testing: Orchestrating user testing sessions and refining the platform based on real-time feedback. Future endeavors include further wallet integrations, launching a dedicated mobile app, and maintaining an iterative design process through continuous feedback.

Toolkit

Research:

SurveyMonkey · Dscout · OptimalSort · Skype

Design:

Sketch

Flinto

InVision

Photoshop

Brief

Housebets aimed to revolutionize the online betting experience using blockchain technology. The platform sought a design that was intuitive, secure, sleek, and catered to both seasoned crypto enthusiasts and newcomers. Key objectives included:

Creating a smooth crypto-betting interface.
Ensuring top-tier user security.
Delivering a visually appealing design that educates new users.

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Outcome

Post-launch metrics demonstrated:

A 30% increase in user sign-ups within the first month.
High retention rates with 90% of users returning for a second betting session.
Widespread user praise for the platform’s security measures and user interface.

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Approach

Research & User Personas: Comprehensive data collection identified two primary user personas, Steve (Experienced Crypto-Bettor) and Linda (Crypto Newbie).

User Journey Mapping: Ensured a tailored experience for both personas, including an easy onboarding process, wallet integration, a clean betting interface, and an educational section.

Design:

UX: A focus on minimal clicks, clear CTAs, user education, and responsive design.
UI: A modern color palette, digital-friendly typography, subtle animations, and custom icons.

Testing & Feedback: User testing identified and rectified minor issues, particularly around wallet integration.

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